Emmett Robinson, Esq. said, "I signed up with 1-800-HURT-911 because after looking at the web site and reading about advertising with 1-800-HURT-911, I thought this is amazing and Phil Franckel's ideas are on the cutting edge."  05-24-06: "Phil, Always good to talk with you.  I learn something from you each time we talk.  This is where you beat your competition -- they can't compare with your personalized service and support."

Rachel Hanna, Esq.:
08-25-05: "I love your commercials, glad to hear I will be able to use the latest and greatest as they emerge. Indeed, my market is very, very small.  However, I think HURT911 will have as large an impact as possible in P/I around here.
Jan 2006 (by phone): I spoke with another lawyer who is advertising here and I am signing twice as many cases as he is, so I'm very happy with how 1-800-HURT-911 is working."

Robert Plevy, Esq.: "Since 1-800-HURT-911 rings into three phone lines in my office, I ask new callers to call back on my regular 1-800 number to keep the HURT911 lines free, however several of them refuse because 1-800-HURT-911 is easier to remember.  No matter how many times I asked them, they keep calling 1-800-HURT-911."  "One client said, My mother wanted me to call Johnnie Cochran, but I knew he wouldn't personally handle my case.  I liked your commercial, so I called 1-800-HURT-911."  "Other clients also said they called because they liked the commercials or because they liked the 1-800-HURT-911 phone number."  "Two noticeable differences with 1-800-HURT-911 is that I have signed up cases with serious injuries when teenagers called 1-800-HURT-911.  I have six years of experience handling cases from advertising with another vanity number and never received a call from a teenager.  The other noticeable difference is that during a year of advertising, I only received one call that was unrelated to personal injury."

Donald Green, Esq.: "It was a pleasure speaking with you last night.  I am extremely interested in establishing a greater market presence with a recognizable name like 1-800-HURT-911.  My plan is to recruit up to half a dozen other solo or small firms to partner in this venture."  "I've decided to give it a shot on my own without additional attorneys / firms."

Ed Smith, Esq.: "I like the way the software [call-center software for after-hours calls] works... Great idea... Very well thought out..."

Andrew Hillman, Director of Advertising for David Pickett, Esq. said "1-800-HURT-911 is awesome.  It brought in two thousand calls per month in our first two months!"  It's "cleaner" than other numbers, because only accident victims call 1-800-HURT-911, while other numbers he used, brought in many annoying calls such as callers with landlord and tenant problems.

Pasquale Calcagno, Esq.: (One of the group advertising members in NY) Dec 2003: "As you know, I recently left a defense firm and started a brand new solo practice.  Because I signed so many cases with 1-800-HURT-911, I had to hire a paralegal." Jan 10, 2007: "1-800-HURT-911 has paid for itself hundreds of times!  I just settled a case for $1.4 million and I'm still settling cases from four years ago."

Marc B. (One of the group advertising members in NY)  "I participated in another group lawyer advertising campaign with a territory in the Bronx, but never got one case after a year of advertising.  With 1-800-HURT-911, I signed 5-6 cases per month!  Philip Franckel always makes every effort to ensure the success of all of the lawyers in the HURT911 advertising campaign."

 

Exclusive 1-800-HURT-911 advertising territories

Columbus, OH (20 counties in blue)		Jackson, MS (24 counties)

Don't settle for a small territory shared with other lawyers!
1-800-HURT-911 territories consist of the entire TV broadcast market you need.
See a map of your exclusive 1-800-HURT-911 territory
US territories Canada territories
(maps courtesy of 1-800-TRUCK-ADS®)

 

1-800-HURT-911 MEDIA FOR PERSONAL INJURY ADVERTISING

TV Commercials

 

RADIO Commercials

We will rerecord the audio with your name.
These radio spots will get you high value cases with fast cash flow!

 

 

Law Office Signs

Fire Your Landlord & Build Equity
A Free Billboard Will Pay For Your Building!

The image below shows the actual sign
with the lawyer's vanity phone number very small on the right

 

The image below shows the proper way to display your vanity phone number
(I would put my name in small font underneath the phone number)

 

 

To Increase Results from Advertising on TV,
Put a Billboard on Your Highway

But make sure you use a vanity phone number!

 

Clear Channel wrote in their "Media Audit", "Things you should consider about Outdoor Advertising", "Brevity: The very nature of outdoor advertising demands that the commercial message be brief and relatively simple.  Billboard companies generally recommended no more than seven words on a billboard, or people speeding by will not have time to read the message."

 

Which can you remember after 3 seconds at 65 mph?

1-800-487-8911 or 1-800-HURT-911

 

Can you get this message speeding by?
14' x 48' billboard facing highway. 1-800-HURT-911 is 6' high
See More Billboards

 

 

Adopt a Highway
(simulation)

 

 

Jumbotron

JumboTron ad at Frontier Field July 23 2005 Latino Day
100 tickets were given to Latino families with 1-800-HURT-911 advertised on the tickets

 

 

Truck Billboard for Personal Injury Advertising

24' wide x 8' high (simulation)

Check out 1-800-TRUCK-ADS ® mobile billboards

 

Tail Gate Truck Billboard for Personal Injury Advertising

(simulation)

 

 

Advertising at the DMV

(simulation)

Advertise 1-800-HURT-911 at your DMV!  The Motor Vehicle Network has been entertaining motor vehicle customers for over 15 years with electronic LED signs.  Customers can wait from 30 minutes to over an hour at DMV offices, seeing 1-800-HURT-911 over and over with entertaining news stories.  At inexpensive monthly rates, their electronic news signs will brand 1-800-HURT-911 with the people you want to reach, so they will remember how to call you.  Your advertisement could read: When you're HURT in an accident call 911, then call 1-800-HURT-911 and speak directly to Attorney Jane Lawyer to find out your rights Fast!  To advertise at your DMV, call Richard Monahan at 1-800-922-9933.

 

 

Newspaper Classified ad
(simulation)

 

 

Yellow Page Ads

Dick Larkin, nationally known for Yellow Page ad design, says
don't use your business name as your Yellow Page headline!
Dick says:
Develop a Powerful Headline &
Target a Very Specific Audience
Read more here

1-800-HURT-911 does all that!

 

1-800-HURT-911 is Powerful
1-800-HURT-911 targets a specific audience
1-800-HURT-911 tells your audience what you do
Free Custom designed Yellow Page ad for your law firm!

John Gibson wrote, "We had a firm meeting last week where we discussed TV advertising. We plan on beginning TV advertising in the coming months. However, right now we are just so snowed under with work (some of it the result of our yellow page ad with 1-800-HURT-911) that we don't have time to get the TV advertising together.  There are two phone books in town.  We dropped our ad in one and went with the back cover on the other and we have had a noticeable increase in the number of calls." 

Tip: The back cover of the yellow pages will substantially increase calls, but will result in calls for divorce, bankruptcy, etc. from clients who do not have money to pay legal fees.  Because these people could have a serious injury in the future, you can't be rude and these calls take up the valuable time of you and your staff!  1-800-HURT-911 on the back cover will result only in calls for injury cases!

 

 

With an Online Yellow Page Advertisement
you will get free calls when people call instead of clicking!

 

 

Websites advertise 1-800-HURT-911 for Your Law Office

Websites exclusively for you, designed for local searches!

 

 

Attorney Marketing Products from HURT911®

 

Greeting Cards

David Chester, Esq. mentioned that he had 15 offices in Ohio but never advertised on TV or radio! I asked him how he grew to 15 offices without advertising and he said he grew just by mailing birthday cards to current and former clients. But he was doing it the old-fashioned way with an employee doing all the work. I then realized I knew a few other lawyers who did the same thing.  Then, Dick Larkin, one of the most experienced executives in the yellow page business and publisher of YPCommando.com, told me "I hate to admit it, but it's about a billion times more effective than Yellow Pages."

Not only are birthday and greeting cards expensive, but paying an employee to mail out cards is extremely expensive. In fact, if you mail a few thousand times per year, it's a part-time job. If you're using an employee earning only $18,000 per year, it will cost you approximately $0.60 per card for the labor and that's without including benefits and payroll taxes.  According to North West Staffing Resources, you can add 56.55% for additional employee costs.  That comes to $0.94 per card, just for your labor.

Now, you can easily and inexpensively generate new client referrals! Just automatically schedule and mail custom greeting cards on birthdays, holidays & other events to current and former clients. Unbelievably, it's only $1.37 per card including first-class postage and you do almost nothing. All you have to do is upload the names, addresses and birthdates of your current and former clients, choose a greeting card, write a custom message (you can use First Name Last Name and the system will automatically insert your client's name) and choose a date, birthday or holiday to send the card every year.

All greeting cards are sent in an envelope with a handwriting font (not a label) and a first-class stamp so it looks good and you will be notified of the forwarding address if your client moves.

Lawyers who license 1-800-HURT-911 can now use the custom-designed 1-800-HURT-911 greeting card.  Just let me know when you sign up and the 1-800-HURT-911 custom greeting card will be added to your account.  For more information see www.DirectMailforLawyers.com.  To start sending cards just go to www.sendoutcards.com; click on Join Now! and enter User ID 118373

1-800-HURT-911 Greeting Card

 

 

Extend Your TV Advertising Dollars
by Sending eNewsletters to Every Caller & Client

Use the 1-800-HURT-911 e-mail newsletter template (free) to generate more clients or
let us do your email newsletter campaign (small monthly fee)

1-800-HURT-911 eNewsletter

 

 

Get Motorcycle Accident Cases with
Biker T-Shirts

 

 

1-800-HURT-911 Matchbooks

 

 

License Plate for Your Car

My car

 

Another 1-800-HURT-911 lawyer

 

 

Business Cards For Lawyer Marketing

Front                                                        Back

  
Get cards for all of your staff!  These cards have brought in lots of cases
  

 

 

Client Sign Up Folder

 

Client Sign Up Folder with
Attorney Business Card

(Law office business card is inserted on right)

 

Direct Mail

Does your state allow you to send direct mail to people hurt in an accident?  Are you sending letters to your existing clients?  Do you ask them to refer their friends and family?  Do you tell them about other areas of law in which you practice?  These are great ways to get new clients.  You can increase response rates from new clients and referrals from your existing clients, by several hundred times, when you brand 1-800-HURT-911 in your direct mail.  Through one of our partners, we now offer a direct mail program to advertise to people hurt in an accident and to your existing clients.

HURT911 ® WEBSITE

  

HURT911®org can also be reached by typing 1800HURT911.com, 1-800-HURT-911.com, HURT911.com, HURT-911.com, and approximately 100 other similar domain names.

Lawyers advertising with 1-800-HURT-911 will also receive a FREE EXCLUSIVE listing in the HURT911® Personal Injury Attorney Directory for every county in your territory.

Since 1-800-HURT-911 appears on the HURT911® web site, lawyers advertising with 1-800-HURT-911 receive all calls from web site users in their territory at no extra charge. 

Custom web pages designed to be found in search engines by people in your territory looking for an accident lawyer will be exclusively created for your law firm subject to your approval.

A major factor in the success of your law firm web site is the creation of trustworthy inbound links from authoritative sites.  In fact, companies such as AdvertiseU will sell you a link from a well ranked web site for $499 per month!  A link to your law firm web site from HURT911.org, a 10-year-old trusted personal injury website, can be a valuable boost to your website.  Since we don't sell links, every law firm advertising with 1-800-HURT-911 receives inbound links from HURT911.org at no extra charge!  These links increase the trustworthiness of your law firm web site in the eyes of the search engines.

The September, 1999, edition of the ABA's Law Practice and Management Section magazine recommended that "The next step for attorneys after launching their Website is to list themselves with one or more of the online attorney directories.  Because there are now hundreds of directories to choose from, your next logical question should be:  Which directory's business model is most likely to attract new clients to its website so they can find my law firm?"  Answer:  HURT911® is the ONLY Attorney Directory on the web with valuable information exclusively for people HURT in an accident. Both HURT911.org® and our page "What to do when you're in an accident" are featured at Lincoln University of the Commonwealth of Pennsylvania in the class SOC 301.01 LAW AND SOCIETY under Civil Wrongs - Torts!

1-800-HURT-911® was the first 1-800 vanity phone number for lawyer advertising with a personal injury research web site and lawyer directory!  Other attorney directory web sites pay for key word search listings (such as "attorney") for all areas of law which is prohibitively expensive.  Attorney Locate.com has 87 areas of law practice!  Because their web site has no content, they must rely on paid listings or sponsored listings, which most people ignore.  HURT911®org appears in the natural search results because there are over 500 pages with valuable information on the web site for people hurt in an accident.  You will get calls and email from people hurt in an accident, not annoying sales people or people looking for a landlord/tenant lawyer.  If you do personal injury, you don't want to pay thousands of dollars for corporate law clients, banking clients or salespeople from Westlaw!  We get quality, not quantity!  At other attorney directory web sites, they have to recoup enormous advertising expenses.  For example, to be first in every search result for the key word "lawyer" it will cost several dollars every time someone clicks on it at a cost of hundreds of thousands of dollars per month.  Bidding on key words produces thousands of clicks every month by everyone except people HURT in an accident.

Other attorney directory web sites make extra money by dividing personal injury into 10 or more categories such as Attorney Locate.com which lists the following 10 categories: Auto/Trucking, Aviation, Medical Malpractice, Nursing Home Negligence, Personal Injury, Products Liability, Railroad, Sexual Harassment, Traumatic Brain Injury & Wrongful Death.  Attorney Locate.com wanted to charge me $1,500.00 (June 2001) to renew a 4th position listing (counting the banner as first) for just one category (I didn't renew).  This would come to $15,000.00 per year for only a 4th position listing for all 10 personal injury categories with many other lawyers listed on the page and three other personal injury attorneys above me!  They must be crazy or their costs are real high!  I designed and built this entire web site working until 2:00am every night for 10 years and still do every day (maybe I'm crazy).   At HURT911 ®org there is NO charge for your exclusive listing in every county of your territory on the attorney directory.  It's included for free when you advertise with 1-800-HURT-911!

HURT911® is the only website with an Attorney Directory willing to show you actual web traffic statistics! While other web sites claim thousands of "hits" per month, this figure is very misleading (even fraudulent) and unsupported.  Just ask them to see their statistic reports and see what excuse they give you.  You can see ours here (look at the numbers in the yellow column marked "Visits".  At an average of 926 unique visitors per day that's almost 338,000 unique visitors per year!  HURT911® is liked so much that it is saved as a favorite web site (this shows the number of times the favorite icon is requested) 118 times per day or 43,000 per year!  HURT911® web site traffic continually increases every month! HURT911®org has more unique targeted visitors than other lawyer directory web sites.

The number of "hits" is misleading because it can easily be 20 times or more than the actual number of actual visitors.  Every time a person goes to a web site, the computer server is instructed to request all the files which make up the page including the page itself, the background, each graphic such as an arrow, button or picture on the page, sounds, cgi scripts, etc.  There are many files which comprise a web page and when you visit a web site, 10, 20, 30 or more files may be requested to make up the page you are requesting to see.  Each file request is counted as one hit.  One visit to one page can result in many hits.  If you then look at other pages on the site, there will be more hits for each page.  If a web site boasts of 500,000 hits per month, that could represent as little as 15,000 visitors per month. Obviously, "hits per month" is not a fair indication of actual site visitors, and shouldn't be figured into your expectation of how many clients they will bring you.  The important figure is the number of visitors and the number of pages viewed, not the number of hits!

Targeted visitors: HURT911®org  has a substantial amount of information for people who have been hurt in an accident.  They are not looking for a lawyer to get divorced or file for bankruptcy.  Other attorney web sites provide no or little information and advertise for clients seeking lawyers in as many as 76 legal subjects. 

Page Index (on left side of page)

COMPARE LAWYER ADVERTISING

1-800-HURT-911®	Competitors
HURT911® is an advertising program providing you with everything you need including 1-800-HURT-911, TV commercials, multimedia designs, media buying, and call handling, analysis & instant notification for after-hours calls.  That's why HURT911® makes Lawyer Advertising Easy!	You only get the right to use the vanity phone number.
No sales people!  Speak directly to the owner, Philip Franckel	You have to wonder if it really works when they need high pressure sales people to hound you.
I advertise with 1-800-HURT-911 myself in New York!  That's one of the reasons my advertising program works so well.	Can they say that?
Very large exclusive territory usually consisting of 20-30+ counties, so you can advertise on "regular" TV channels, the most cost effective media by far, as much as ten times more effective than cable TV channels.	Other vanity phone numbers seem cheap, but they're not because they are rented for only one county or area code at a time.  One county is much too small a territory for personal injury lawyers.  Your advertising dollars in one county could send clients to other lawyers.  Take all the counties you need and you will pay thousands of dollars!  Smaller territories require you to buy cable TV at a much higher per capita advertising cost than regular TV.  Cable TV is like buying 1lb of hamburger meat at the supermarket for $4.89/lb whereas regular TV is like buying a 6lb package at Costco at $2.19/lb for a total of $13.14.
1-800-HURT-911 creates an instant brand.  Ask 10 people if they have heard of 1-800-HURT-911 and chances are they will tell you they've seen you on TV.  People will remember how to reach you.  In a medium-size TV market, you will get calls on your first day of advertising!  1-800-HURT-911 is a brand with a built-in message saying "When you're HURT in an accident, you need legal help FAST". Reinforcing the slogan in our commercials is the message: "When you're HURT in an accident, call 911, then call 1-800-HURT-911".	Commercials with generic numbers have no brand and no way for people to remember how to call you.  Jacoby & Meyers spent $100 million to successfully brand their name, but can anyone remember their phone number?
1-800-HURT-911 gives you instant status and credibility in the field of personal injury; differentiates you from the competition; and gives you a preferred position in the marketplace.	No other vanity number can do that.
True full vanity number (HURT & 911) can bring in 14 times more calls and can be remembered when numeric numbers can't.	Some are only partial vanity numbers such as LAW-267.  Some are numeric numbers, recalled by only 8% of listeners.
1-800	Numbers using 1-888, 1-877, 1-866 or a local area code lose callers who instinctively call 1-800
Because of the word HURT, you only receive calls for injury cases.	Generic vanity numbers like LAW-267 bring in L&T, divorce, bankruptcy, traffic tickets, etc., in addition to injury cases, even where the advertising only mentions personal injury.
Only 4 letters to convert to numbers and 3 vanity (911) digits, so it's 43% less annoying to dial and can result in 43% fewer misdial errors.	Converting 7 letters to digits is annoying and can result in a 43% greater chance of caller misdial error and are annoying to dial.
1-800-HURT-911 has only 7 letters and numbers.	Many cell phone callers dialing vanity numbers with more than seven letters cannot be connected. Per SNAC (SMS800 Number Administration Committee) cell phone calls may not be connected "When the vanity application exceeds the 10 digit called number, there are different means of handling the call [wirelessly]. In some instances, the call is terminated/killed."
Spanish-speaking callers can easily spell HURT.  People from both Puerto Rico and South America learned the word HURT in English as children and they all know 911.	Many English speaking callers can not spell LAWYERS, ATTORNEY and other vanity numbers, resulting in more misdial errors.  You need one number for English speaking callers and another number for Spanish speaking callers.
Calls from your territory are instantly routed directly to your office by the telephone company computer.	Calls may be routed to a central office where calls are not answered in your name.  They then send you a message.
Proprietary software with Personal Injury Call Intake & Analysissm and Serious Injury Alert® technology is available for you to use with your call center to answer calls when your office is closed on nights, weekends and when your phone is busy, so you never miss a case!  Our software determines whether the caller has a soft tissue injury or a serious injury and can even make a medical diagnosis!  A detailed report is then sent to you by email, fax and PDA, so you instantly know the details of the caller's accident.  You can route call reports any way you want.  For instance, send soft tissue calls to an associate, while you return calls when a caller has a serious injury.  Reports of soft tissue injuries are indicated as "NEW CLIENT CALL FROM 1-800-HURT-911".  Reports of callers with serious injuries are indicated as "SERIOUS INJURY ALERT FROM 1-800-HURT-911".  You use it only if you want to.	Not available.  You lose callers who get busy signals or call at night or on weekends when your office is closed.  Most callers will call within the first 3 minutes of a TV commercial and will hang up on voicemail.
Lease fees are economical because you get a very large territory with many counties and they're fairly priced by the number of households in your TV market, so it makes sense, even in North Dakota.	Other vanity number providers usually charge the same fee everywhere.
16 FREE professionally made 1-800-HURT-911 TV commercials customized to include your law firm name in audio and graphics.	No one gives you free commercials.
You can buy TV media time at the lowest prices from Inter/Media Advertising, the largest Direct Response advertising agency in the US. (see an actual TV schedule with costs) Inter/Media Advertising has been able to save lawyers 30% and more which will more than pay for 1-800-HURT-911.  Inter/Media Advertising is so large that they sell media time to other advertising agencies.  Among Inter/Media Advertising's clients are Ditech.com, the US Army, and the Law Office of Ronnie Deutch (tax law).  Because of their size, Inter/Media Advertising provides valuable services not available from other agencies.	Group lawyer advertising agencies charge hefty annual up front fees and an additional 15-20% just to let you share calls with other lawyers.  You have to wonder if it really works when they need hefty annual up front fees!
Includes a FREE EXCLUSIVE website listing in the Attorney Directory for every county in your territory.  HURT911.org is the largest Personal Injury research web site with thousands of unique visitors & valuable research for anyone HURT in an accident.	Other vanity phone number providers do not have comparable web sites.  Other internet lawyer directories are not exclusive, do not provide advertising research and charge thousands of dollars every year without giving you a 1-800 vanity phone number and free commercials.
When you advertise with 1-800-HURT-911, we will create web pages exclusively designed for your law firm to be found in search engines by people in your territory looking for an accident lawyer (this can take several weeks/months to appear).	While some lawyer directories are optimized for your territory they are not exclusive.  It is unlikely that other vanity phone number providers optimize for your territory.
Guarantee: If you're in one of the top 60 TV markets and your phone doesn't ring on your first day of TV advertising, you get the month license free!  Testimonials	Most do not have guarantees and some guarantees violate attorney ethics rules.

 

CALL NOW!  Territories are exclusive to only one law firm advertising per TV broadcast market, on a first-come, first-serve basis, so availability is limited!  For information on 1-800-HURT-911, the country's most successful Lawyer Advertising Program, call Phil Franckel, Esq. on my personal number 1-888-505-5464 including Sat & Sun 8:30am - Midnight (Eastern Time) or email for more information: HURT911®   Call or e-mail today and grab your exclusive territory before it's gone (subject to availability).  Advertising agencies welcome.  Ask about our No Risk Agency Contract which locks in clients and our commission structure. Partner with 1-800-HURT-911® We're Looking for Investors

Page Index (on left side of page)

 

FREQUENTLY ASKED QUESTIONS:

About 1-800-HURT-911, Inc.
What is 1-800-HURT-911?
What territories are available?
How large is my territory?
What is broadcast TV?
Why is broadcast TV more cost effective?
Can you provide me with 1-800-HURT-911 TV commercials?
Can you do everything for me, including media strategy and buying?
Can I use my own advertising agency?
How long will it take before people call?
How can I advertise 1-800-HURT-911?
Do I have to advertise on TV to license 1-800-HURT-911?
Is advertising the vanity phone number 1-800-HURT-911 ethical?
Are 1-800-HURT-911 TV commercials ethical?
Is the HURT911® web site ethical?
Do I have to sign a long-term contract?
Do I have to pay any up front fees?
How does it work?
How do I answer the calls?
What costs are involved for law firm advertising?
How cost effective is advertising with 1-800-HURT-911?
How do I know that advertising will work?
Do you offer a guarantee?
How long does it take to set everything up?
How do I get started?

About 1-800-HURT-911, Inc.

1-800-HURT-911, Inc. doesn't just provide the best vanity phone number for personal injury advertising.  HURT-911® is the country's most successful Lawyer Advertising Program for personal injury lawyers advertising on TV.  There is no other company or agency in the US providing our services!

Philip L. Franckel, Esq., Founder and President of 1-800-HURT-911, Inc., has been a practicing personal injury lawyer in New York since 1989, is a former Member of the Board of Directors of The New York State Trial Lawyers Association, and intimately understands the management, financial, advertising and ethical issues of a personal injury practice.  Mr. Franckel personally built and maintains www.HURT911.org, the largest personal injury research web site.  1-800-HURT-911® incorporates many new innovations from computer technology including custom call routing software and proprietary call-center software to superior production of TV commercials, in a field that  hasn't changed for 25 years, until now.  Our largest competitors have tried to copy 1-800-HURT-911's commercials and marketing strategies.  Together with the Creative Director at Inter/Media Advertising, Mr. Franckel wrote and produced 16 commercials for 1-800-HURT-911.  Mr. Franckel also has experience in a variety of other businesses, such as the car business, loose diamonds, jewelry manufacturing, and more.  Mr. Franckel has worked as an investigator, has been an Auxiliary Police since 1970 and is currently Commanding Officer of Nassau County Auxiliary Police Communications and General Counsel to the New York State Association of Auxiliary Police.  Mr. Franckel has television production experience with Illustra Films Worldwide filming TV commercials such as Diet Coke, American Airlines, Bayer Aspirin and Fuji Films; and formerly worked at ABC TV on Monday Night Baseball and Wide World of Sports.  Mr. Franckel is an expert on advertising, search engine optimization and publishes LawyerAdvertisingBlog.com.  At the Search Engine Strategies Conference in NYC in Feb 2006, Mr. Franckel was asked if he would be interested in working for Microsoft doing Search Engine Optimization.  Mr. Franckel has shown a passion for technology and improving the way business is done.  With experience in all of the fields important for lawyer advertising, Philip Franckel understands your law practice and how to make it successful!  It is important to me to provide personal service all the time, to always look for improvement, and to pay attention to detail.

Inter/Media Advertising.  To provide lawyers with the best advertising services, 1-800-HURT-911, Inc. partnered with Inter/Media Advertising, the largest Direct Response advertising agency in the U.S.  Robert Yallen, President of Inter/Media Advertising was looking for the best 800 vanity phone number for lawyers when he called Philip Franckel.  A powerhouse like Inter/Media has the buying power to make sure your commercials are not preempted, huge buying power to obtain the best prices with the most number of free bonus spots and the ability to provide valuable services, such as from Nielsen Media Research, unavailable from any other direct response advertising agency.  In fact, Inter/Media is so huge that they sell media time to other advertising agencies.  Inter/Media is a fully integrated national advertising agency that uniquely blends direct response advertising with general market techniques including brand building.  Founded in 1974, now with accounts in the hundreds of millions of dollars, Inter/Media is the General Motors of direct response advertising and is recognized as the major force in the industry.  Among Inter/Media's clients are: Ditech.com, (an account over $100 million), Vonage, US Army, TransUnion's Truelink, Public Storage, Hollywood 48 Hour Diet, Clorox, the Law Office of Ronnie Deutch (tax lawyer), and many others.  Inter/Media's proprietary and precedent-setting lead/sales tracking system Accutrak® provides clients advertising with vanity phone numbers with statistical data on the specific origin of each customer call, enabling clients to maximize their return on advertising.  The company has four divisions--Inter/Media Advertising (strategy, planning and research), Inter/Media Time Buying, Inter/Image Productions, and Inter/Post Productions, all of which operate interactively to service client needs.   Read Response Magazine's article about Inter/Media Advertising. 

 

Q: What is 1-800-HURT-911?  HURT911® is simply the finest two part advertising program that makes lawyer advertising easy and more effective for you. 

The first part consists of providing the best 1-800 vanity telephone number for lawyer advertising, a web site, call answering services, and other services.  A participating attorney will secure an exclusive territory consisting of an entire TV network market.  Attorneys securing a 1-800-HURT-911® territory hold an exclusive in their territory and directly receive, in their own office, every telephone call dialed into 1-800-HURT-911 from within their territory.  When you advertise, victims in your territory who are HURT in an accident call 1-800-HURT-911 and the calls ring in your office.  WE DO NOT CHARGE FOR REFERRALS OR LEADS.  Our advertising program is not a referral service, since you keep your entire legal fee and receive 100% of calls dialed from within your exclusive geographic TV broadcast market.  This is an advertising program not a franchise, because we do not control any aspect of your law office and you advertise with your own law firm name.  You even decide your own advertising budget and can even choose to use your own advertising agency.  To avoid ethical violations for misleading advertising or misrepresentation when using our commercials, you should return calls as quickly as possible and provide a free initial consultation to callers hurt in an accident.  Since we believe that lawyers who practice in one primary field should be a member of the Bar Association in that field, we only ask that at least one of the lawyers in your office be a member in good standing of either ATLA or your state Trial Lawyers Association.

HURT911®org is the largest personal injury web site which provides useful information to injured people and currently receives thousands of unique visitors.  You will have a free exclusive listing for your TV broadcast market and will receive all telephone calls from web site visitors in your territory.  There are approximately 70 domain names that point to www.HURT911®org such as www.1800HURT911®com.

The second, optional, part provides you with full advertising agency services.  This part is optional because while you can simply lease 1-800-HURT-911 and choose to use your own advertising agency, together with the InterMedia Advertising, the largest Direct Response advertising agency in the US, we can provide you with the most competitive advertising agency services available.

Q: What territories are available?  Territories are exclusive for your law firm, so every call from your territory rings in your office.  Your territory will include every county in your entire network TV market.   There are only 210 TV markets in the U.S. of which 28 have been taken.  Once a TV market is taken by a law firm, it is no longer available.  You check that Attorney Directory to see if the lawyer is listed in the counties you are interested in.  Call 1-888-505-5464 or email HURT911® to see if your TV market is available.

Q: How large is my territory?  Territories are extremely large, but vary widely in size depending upon the TV broadcast market.  Most territories include from 10 to 30+ counties.  Even small TV markets can include 30 or more counties.  1-800-HURT-911 is the only lawyer advertising program providing such a large exclusive territory.  The reason we provide you with such a large territory is because the most cost-effective advertising media is broadcast TV which reaches throughout your territory.  This is the only way to make advertising a successful method of doing business instead of a risk.  I can send you a list of all of the counties in your territory.

Q: What is broadcast TV?  There are 210 broadcast TV markets and 10,000 cable markets in the US.  You can see here how many cable TV markets there are in your broadcast market.  Obviously, broadcast TV markets are much larger, including many more households and people.  Broadcast TV used to be received by roof antennas, but is now mostly received through cable and satellite distributors.  The broadcast TV market is basically still the same size, including the same counties as it used to be, because the FCC requires all cable and satellite distributors to carry the broadcast stations.  Broadcast stations, such as ABC, CBS, NBC, and FOX are referred to as "must carry" stations.  Cable and satellite operators can choose which cable or satellite stations they want to carry.

Q: Why is broadcast TV more cost effective?  An illustrative example is hamburger meat.  You can buy a 1 pound package of hamburger meat at your local supermarket for $4.89 per pound or you can go to Costco and buy hamburger meat for only $2.19 per pound, but they will make you buy 6 pounds for $13.14.  Obviously, you'll have to shell out a few more dollars at Costco, but you will pay 55% less per pound. 

Very simply, local broadcast TV reaches many more people than local cable TV or any other method of advertising, except advertising on national TV.  In fact, advertising 1-800-HURT-911 on broadcast TV in New York resulted in a cost per call that was more than four times less than on cable TV.  The result proved that even if you only wanted calls from New York City, you would be better off advertising throughout the entire market which reaches two hours drive in every direction.  The more people you reach, the more it costs out-of-pocket, but the cheaper it is per person.  As another example, a full-page advertisement in a small village or community yellow page book will cost less than a full-page advertisement in a countywide yellow page book, but it will cost more per person reached.  If you advertised in all of the community yellow page books in a county, it will probably cost you 10 times more than advertising in the countywide book.  If you are a butcher, it is unlikely that you will attract clients from across the county and a community yellow page book will make more sense, but if you are a lawyer representing clients throughout your county, a countywide yellow page book makes more sense, because it is more cost-effective.

Q: Can you provide me with 1-800-HURT-911 TV commercials?  Yes!  We have several TV commercials in 10, 15 and 30 second lengths which we produced a cost of over $60,000.  We can even customize 1-800-HURT-911 TV commercials for your law firm, for a one-time charge of only $50 per TV commercial to have a professional voiceover artist rerecord the audio track to include your law firm name; change the graphics on the end cards to include your law firm name and any disclaimers; make one tape; and ship the tape to one TV station (See below, "What costs are involved for law firm advertising?").

Q: Can you do everything for me, including media strategy and media buying?  Yes!  We can do it all so you can sign up clients instead of managing an advertising campaign and you can be sure that you will get the best service.  InterMedia Advertising is the largest direct response advertising agency in the US with the resources to obtain necessary information and the buying power to represent clients with advertising budgets in excess of $100 million, yet with 1-800-HURT-911 you will get the same resources and buying power and still get personal attention.  For instance, we can determine who your competitors are and how much money they spend on each commercial, on each TV station, every month.

We can help sort through the various media options available to you, determine the right media mix to achieve your goals and help you avoid common mistakes.  For example, many lawyers have mistakenly purchased advertising media time on local cable TV because they thought it was much less expensive.  We know that local cable TV results in a cost per call that is as much as 4 to 8 times more expensive than local broadcast TV because local cable TV reaches a tiny audience.  Lawyers who advertise on cable TV usually fail and mistakenly think that advertising doesn't work.  Another common mistake is purchasing time from a television advertising sales representative.  While a TV station sales representative may claim to offer you a special discount package to get you started, keep in mind that the discount package is temporary, will probably still cost more than what you will pay through an advertising agency, a TV station sales representative cannot represent your best interests because they can only sell on one TV station, and you will be left to do your own tracking, analyzing and verifying.

Media is always changing and we stay on top of the changes.  We know how to maximize advertising results for personal injury lawyers because we do personal injury advertising, but we work exclusively for you, not for your competitors. 

Q: Can I use my own advertising agency?  Yes, if you want to use your own advertising agency or you have the time to do your own media buying, you can just lease 1-800-HURT-911 and we can still provide you custom TV commercials, a web site listing and our proprietary call-center software.

Q: How long will it take before people call?  Even in small markets, TV advertising will produce calls on the first day of advertising!  You should see immediate results from which your law firm will recover the cost of advertising and earn reasonable fees.  Like any other business there are good months and slow months.  Over the course of a year, average results will prove to be extremely productive.  Additionally, lawyers have seen the number of calls increase over time as branding takes effect.  In a paper entitled Brand-Building Effects of Television Advertising, E. Craig Stacey, Ph.D., of The Analytic Consulting Group, wrote, "Payout [return on investment] should be calculated over at least a two-year period".  Dr. Stacey found that long-term effects of TV advertising produce at least twice the results of short-term effects.  In the study, nine companies (Coors, Colgate Total, Pringles, Coca-Cola Classic, Clorox bleach, Bud Light, Pampers, Mach 3/Turbo, and Aquafina) with new advertising campaigns (probably for new product lines) on TV, all received twice the return on investment after long-term advertising when compared to the return on investment after short-term advertising.

Q: How can I advertise 1-800-HURT-911?  Anyway you want.  You can use it in any advertising, whether you obtain the advertising media through us, another agency or on your own.  You can advertise on TV, radio, billboards, web sites, business cards, letterhead, mailings, newsletters, promotional giveaways such as T shirts, magnets, matchbooks, etc. 

Q: Do I have to advertise on TV to license 1-800-HURT-911?  No.  We have one lawyer who is advertising 1-800-HURT-911 only on the back cover of the Yellow Pages and another lawyer who is not yet ready for TV advertising and is only using 1-800-HURT-911 on business cards.

Q: Is advertising the vanity phone number 1-800-HURT-911 ethical?  Yes!  The 1-800-HURT-911 vanity phone number and our slogans were also approved in New York by Professor Roy D. Simon.  Neither the word HURT, the number 911, nor the combination of the two as HURT-911 make any unethical claims, such as 1-800-LEADING would make.  In fact, an ABA Journal article Vanity Phone Numbers Make Your Advertising Less Forgettable by Laura Hodes says 1-800-HURT-911 is an obvious example of a phone number that spells out a message and shows how some other vanity phone numbers, like ones using the word WIN, violate ethics by making an unsubstantiated claim or creating an unjustified expectation.  In Examples of Non-Complying Ads (see 3rd example), The Florida Bar states that the phone number 1-800-TOP-ATTY characterizes the quality of legal services and therefore violates Rule 4-7.2(b)(3).

Q: Are 1-800-HURT-911 TV commercials ethical?  1-800-HURT-911, Inc. spent a considerable amount of time and money to produce appealing, yet ethical TV commercials that bring dignity to the legal profession.  1-800-HURT-911, Inc. exclusively retained Professor Roy D. Simon, author of Simon's New York Code of Professional Responsibility Annotated and Vice Chair of the NYS Bar Association Committee and Standards of Attorney Conduct.  Although he is very conservative and against much of the lawyer advertising on TV, he not only approved 1-800-HURT-911 TV commercials for New York, he likes them!  While most lawyer TV commercials in New York violate some ethics rule, 1-800-HURT-911 TV commercials do not violate any ethics rules in New York State.  1-800-HURT-911 TV commercials were designed to provide information to the public and appeal to people hurt in an accident, without making claims that states do not like.  Consequently, 1-800-HURT-911 TV commercials will probably not violate ethics in any state.  Some states, may require a disclaimer, which we can easily add.  We advise that you consult local ethics counsel, but I will be happy to review your state's ethics rules with you and make any necessary changes.  You can review your state's ethics rules at the ABA.

Q: Is the HURT911® web site ethical?  Yes!  The HURT-911® web site was approved in New York by Professor Roy D. Simon.  There are many types of statements which can be misleading or per se unethical.  HURT-911® never uses any misleading or unethical statements.  Beware of lawyer directories that contain unethical statements.  If you are listed on another web site attorney directory, we suggest that you exam every page of the web site for unethical or misleading statements.  For example, World Law Direct provides a link stating "TOP INJURY LAWYERS" which points to their lawyer referral page proclaiming "Top personal injury lawyers".  World Law Direct states that it is both an international and US legal site.  While it may not be a problem in other countries, use of the phrase top lawyers in the US has been said by experts to be unethical.  Additionally, we suggest that you carefully examine payment schedules.  Some lawyer web sites provide a simple directory with a set advertising fee just like the Yellow Pages which is not unethical.  HURT-911® does not charge any fee for its attorney directory.  Other web sites give referrals, rather than a paid directory listing, which requires very close scrutiny.  Web sites such as World Law Direct calls its program their "Lawyers Affiliate Program".  Depending upon how they charge, this may be ethical or not. 

Q: Do I have to sign a long-term contract?  No!  The 90 day contract allows you to continually renew, guaranteeing that you retain use of 1-800-HURT-911 exclusively for as long as you want.

Q: Do I have to pay any up front fees?  Only a small set up fee of $395 ($795 less $400 current discount offer) to cover six hours of set up time.  In addition to monthly fees, most group lawyer advertising agencies charge hefty upfront annual fees (as much as $20,000-$30,000+) to make sure you don't break their long-term contracts.  Because there are always some lawyers who do not do well in a group lawyer advertising campaign, they have to lock you in.  With exclusive advertising and 1-800-HURT-911, we don't have to lock you in, because you will be successful!  Don't get locked into unsuccessful media campaigns!

Q: How does it work?  People hurt in an accident, responding to a TV commercial, Radio commercial, Billboard, HURT911.org or other media in your territory, call 1-800-HURT-911 and your office phone rings instantly!  All calls dialed from within your territory to 1-800-HURT-911 are instantly routed by the telephone company computer directly to your office using your existing telephone lines and equipment.  We do not screen or intercept your calls.  Calls from cell phones that have an area code and exchange assigned to your territory will ring in your office, no matter where they are.  Since 1-800-HURT-911 has only 7 digits, cell phone callers will always be connected.  Some cell phone callers dialing vanity numbers with more than 7 digits, such as 1-800-ATTORNEY, will not be connected if they dial the extra digit.

Q: How do I answer the calls?  Most firms have 1-800-HURT-911 ring to a separate line in their office, such as their third or fourth phone number, so they know when that phone line rings, it's a potential new client.  For nights, weekends and when your phone is busy, you can use a call center to answer personal injury advertising calls to 1-800-HURT-911.  The least expensive TV advertising is after midnight when there is also less competition.  Our proprietary call-center software allows you to take advantage of overnight advertising.  A call center has many operators to answer many calls that come in at the same time and they also have the ability to use our exclusive software with Personal Injury Call Analysis^sm.

You can use almost any call center since most can use 1-800-HURT-911 call-center software.  The call center will answer your calls using our exclusive software with Personal Injury Call Analysis^sm and Serious Injury Alert® technology which will instantly send a report to your PDAs, email accounts, your office fax machine and also your home fax if you want.  There are three types of reports:  Serious Injury Alert® From 1-800-HURT-911;  New Client Call from 1-800-HURT-911;  and Incomplete Call for 1-800-HURT-911.  Each of these reports can be sent to any combination of your PDAs, email accounts, and fax machines.  Our proprietary software analyzes the caller's information to determine whether the caller has a serious injury or soft tissue injury.  Our software can even make a medical diagnosis and alert you of a potential torn rotator cuff weeks before the caller is aware of it.  The definition of a serious injury is preprogrammed and can be customized according to your parameters.  When a caller has a serious injury, a Serious Injury Alert® is immediately sent to you.  No one else can offer this service!  You can see an actual Serious Injury Alert® report which was sent to my email account, fax and my BlackBerry®.  I was out walking my dog on a Saturday when I received the report on my Blackberry.  The caller was amazed that I returned his call just two minutes after he hung up.  He didn't think I would call until Monday.  I signed a valuable case that weekend.

Q: What costs are involved for law firm advertising?

1) Monthly advertising budget:  We can make a recommendation, but you decide how much to spend.  Lawyer advertising costs are surprisingly inexpensive, even on daytime broadcast TV, since you only buy local, rather than national airtime. An effective broadcast TV campaign can cost as little as $2,000-$15,000 per month in small markets and $8,000-$40,000 per month in large markets.  We have one lawyer successfully spending $1,400 per month in a small market and one lawyer spending $150,000 per month in a large market.  If you do not have an advertising agency, I will discuss your advertising budget with you.  Call me and I can even let you know what every lawyer advertising on TV in your market is spending.  Call Phil Franckel at 1-888-505-5464 or send an email to me for more information HURT911.

2) 1-800-HURT-911: vanity phone number fee for exclusive use of 1-800-HURT-911 in your entire TV market.

3) TV commercials: Use 1-800-HURT-911 TV commercials or you can use your own TV commercials LIMITED TIME OFFER: FREE use of our 16 TV commercials for as long as you advertise with 1-800-HURT-911 (forever!).  Some companies charge as much as $22,500 per year for just six TV commercials.  We can even customize 1-800-HURT-911 TV commercials for your law firm, for a one-time charge of only $50 per TV commercial to have a professional voiceover artist rerecord the audio track to include your law firm name; change the graphics on the end cards to include your law firm name and any disclaimers; make one tape; and ship the tape to one TV station.  For each additional TV station, there a one-time charge of only $50 ($30 for a tape plus $20 shipping).  The total fee will vary depending upon the number of 1-800-HURT-911 TV commercials you decide to use and the number of TV stations you advertise on, but is usually a one-time cost of only $200 to $600.

4) Telephone calls: While some lawyer advertising agencies will charge you as much as $.75 per minute, we do not markup the telephone billing.  With 1-800-HURT-911, the actual cost of the telephone calls will be billed directly to you by the telephone company, at a rate of only $0.05 per minute plus taxes with 1 second rounding and a $10 per month service charge for them to bill you directly.

5) Call-center: This is optional, but is highly recommended if you will have an overnight advertising.  Since overnight TV advertising works as well as daytime, there is less competition and TV commercials can cost as little as $2.00 per spot, we recommend that you buy overnight spots.  Additionally, when you buy TV commercials on daytime programs, you can often get free "bonus" spots overnight and on weekends.  You should use a call center to answer calls after office hours.  

6) Call-center software utilizing Personal Injury Call Analysis^sm with Serious Injury Alert® technology is currently offered FREE.  Personal Injury Call Analysis^sm software with Serious Injury Alert® technology can send a report to your PDA, fax machine and e-mail accounts.

Q: How cost effective is advertising with 1-800-HURT-911?  Advertising on local broadcast TV reaches the most number of people for your advertising dollar, resulting in the lowest cost per call possible.  The only method of advertising more effective than local broadcast TV is national TV.  Advertising on TV is even more effective for lawyers, because people seriously hurt in an accident are usually in bed at home or in the hospital and will call a lawyer advertising on TV.

Using any good 1-800 vanity phone number can lower your cost per call by more than 50%.  1-800-HURT-911® is the most cost effective way to advertise and achieve substantial growth in your personal injury practice quickly.  Since you will use 1-800-HURT-911 exclusively in your territory, you will receive a substantial number of the type of calls you want to receive and you can be sure that you receive every call.  Your total overall costs will be substantially less when you advertise with 1-800-HURT-911. 

Spending only $1,400 per month to advertise in the middle of the night, a 1-800-HURT-911 lawyer signed 20 cases in two months.  David Pickett's office in Dallas, Texas received 2,000 calls in his first two months and said 1-800-HURT-911 is awesome and "cleaner" than other numbers, because only accident victims call 1-800-HURT-911, while other numbers he used, brought in many annoying calls such as callers with landlord and tenant problems.  Advertising 1-800-HURT-911 in New York also results in calls only for personal injury.  With other 1-800 vanity numbers as many as 50% of the calls are not related to personal injury, even though the advertising mentions only personal injury!  You need to receive calls related to personal injury only, not landlord-tenant matters.  You need to build a brand with a vanity phone number, so people remember how to call you.  After spending over $100 million, Jacoby and Meyers successfully branded their name, but can you remember their phone number?  You need a brand with a simple message.  1-800-HURT-911 is a brand with a built-in message saying "When you're HURT in an accident, you need legal help FAST"^sm.  Our slogan "When you're HURT in an accident, call 911, then call 1-800-HURT-911"^sm reinforces that message. 

Q: How do I know that advertising will work?  Advertising, even for lawyers, absolutely works and should simply be thought of as a part of doing business.  The proof that lawyer advertising works, is the fact that in most TV markets there are a few law firms that have been advertising successfully for 20 years and they increase their budget every year.  Advertising is not a one-time event. It's an ongoing part of every business. It must never stop. Advertising is only one factor in the success of any business. Just as the components of your advertising need to be effective (proper design, choice of media, demographics, competitive pricing, etc.) you must also respond quickly to inquiries and provide quality service. You won't get rich overnight by advertising, but by advertising on a continuous basis, you will increase your client base and fees.

The key to successful advertising is to eliminate risk and to continue advertising through ups and downs.  For instance, many lawyers incorrectly think advertising is a risk and decide to try it for a month or two.  This is equivalent to gambling, because advertising works when it is done consistently over a long period of time, but results could be either successful or dismal after just one or two months.  There are always good months and bad months.  Additionally, advertising takes a while to become effective.  Consider a reduced budget over a period of two years.

In a paper entitled Brand-Building Effects of Television Advertising, E. Craig Stacey, Ph.D., of The Analytic Consulting Group, wrote, "Payout [return on investment] should be calculated over at least a two-year period".  Dr. Stacey found that long-term effects of TV advertising produce at least twice the results of short-term effects.  In the study, nine companies (Coors, Colgate Total, Pringles, Coca-Cola Classic, Clorox bleach, Bud Light, Pampers, Mach 3/Turbo, and Aquafina) with new advertising campaigns (probably for new product lines) on TV, all received twice the return on investment after long-term advertising when compared to the return on investment after short-term advertising.

Some lawyers mistakenly choose to advertise on cable TV because it seems much less expensive.  While the cost of a TV commercial on cable TV is very cheap, the cost per call can be as much as four to eight times more expensive than on broadcast TV.  Cable TV should only be considered by law firms already spending a large amount on broadcast TV and billboards or law firms which advertise nationally.

Just as with everything else, there are good advertising agencies and bad advertising agencies.  Additionally, although advertising agencies usually charge a 15% commission, your actual cost can vary substantially among advertising agencies.

Q: Do you offer a guarantee?  If you're in one of the top 60 TV markets and your phone doesn't ring on your first day of TV advertising, you get the month for free!  The guarantee applies to the license fee and not to the cost of advertising media.  If you are entitled to to a free month, it will be applied to your second month or refunded, at your option.  We DO NOT offer a guarantee of income or that you will make back your investment.  Why?  1-800-HURT-911, Inc. exclusively retained Professor Roy D. Simon, author of Simon's New York Code of Professional Responsibility Annotated , and Vice Chair of the NYS Bar Association Committee and Standards of Attorney Conduct, who stated that a guarantee based on the income from the cases you sign up WILL convert your advertising into referrals, violating ethics rules.  A guarantee eliminates the risk, inherent in advertising, that you may not obtain a client.  Elimination of risk results in your paying for the cases rather than paying for advertising.  A referral exists where a lawyer pays a fee and either a non-lawyer or another lawyer (without working on the case) directs a potential client to the lawyer paying the fee.  If the person at the advertising agency offering the guarantee is a lawyer, then s/he is also violating ethics rules by making a referral.  If the person at the advertising agency offering the guarantee is non-lawyer, then that person and the advertising agency, by making the referral, is illegally practicing law without a license, which is a crime.  DO NOT accept guarantees without reviewing the plan with an ethics lawyer, your bar association or court administration!

Q: How long does it take to set everything up?  Telephone routing can usually be set up within a few days.  TV commercials can usually be customized within one week; a call center account can usually be set up within one week; and TV media time can usually be purchased one or two weeks ahead.  Ideally, you should allow two or three weeks to begin TV advertising.  We can do most of the work for you.

Q: How do I get started?  1) Call Phil Franckel, Esq. on my personal number 1-888-505-5464 including Sat & Sun 8:30am - Midnight (Eastern Time) or email for more information: HURT911®;  2) Forward your signed agreement when you receive it;  3) Choose the TV commercials you will use;  4) InterMedia Advertising will customize the TV commercials for your law firm;  5) Purchase media time, either through InterMedia Advertising, your own advertising agency, or your own in-house media director;  6) I recommend that you open an account with a call center for after-hours calls.  That's it, you're done!

ACT FAST!  You found HURT911® because the website is highly ranked with the first or even two or three results on the first page of every search engine for every search phrase you can think of.  Now, lawyers everywhere are finding HURT911®. Territories are exclusive to only one law firm per TV broadcast market on a first-come-first-serve basis, so availability is limited!  Available in the U.S. and Canada, 28 of the 210 U.S. TV markets are already taken.  How do you know if your exclusive territory (TV market-Designated Market Area) is available?  Since we get injury calls from the web site, calls to 1-800-HURT-911 from available TV markets are routed to a law firm, so to find out if your market is available, please call Phil Franckel directly at 1-888-505-5464.  CALL NOW!

For information on 1-800-HURT-911, the country's most successful Lawyer Advertising Program^sm, call Phil Franckel day/night, Sat & Sun 8:30am - Midnight (Eastern Time) on my personal number 1-888-505-5464 or email for more information: HURT911®.  Call or e-mail today and grab your exclusive territory before it's gone (subject to availability).   Your success is my passion!  Advertising agencies welcome - ask about our commission structure and No Risk Agency Contract which locks in clients.

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