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Advertising & Marketing Tips, Articles, Books & Sources For Lawyers
TV Advertising
Should You Buy Your Own TV Media Time or Use an Advertising Agency? by Philip L. Franckel, Esq., President 1-800-HURT-911, Inc.
How to Successfully Advertise on TV With a Small Budget by Philip L. Franckel, Esq., President 1-800-HURT-911, Inc.
What Personal Injury Lawyers Should Know BEFORE Advertising by Philip L. Franckel, Esq., President 1-800-HURT-911, Inc.
What's the Best Media for Lawyer Advertising? by Philip L. Franckel, Esq., President 1-800-HURT-911, Inc.
Testing a Lawyer Advertising TV Campaign, How Long to Test? by Philip L. Franckel, Esq., President 1-800-HURT-911, Inc.
How to Grow Your Personal Injury Law Firm Aggressively by Philip L. Franckel, Esq., President 1-800-HURT-911, Inc.
Advantages and Disadvantages of Group Lawyer Advertising by Philip L. Franckel, Esq., President 1-800-HURT-911, Inc.
Direct Response Advertising and Branding, What You Should Know by Philip L. Franckel, Esq., President 1-800-HURT-911, Inc.
Branding Focus - Advertising For Lawyers by Philip L. Franckel, Esq., President 1-800-HURT-911, Inc.
Marketing Your Practice with Television For certain practice areas, television advertising is the most powerful, immediate and effective form of marketing. By Gregory Norton, Rainmaker Marketing, Inc. Rainmaker.com
Marketing, Promoting, Ad Design & Public Relations
How a Personal Injury Lawyer Can Get New Clients Without Spending a Lot of Money on Advertising by Philip L. Franckel, Esq., President 1-800-HURT-911, Inc.
Marketing For New Clients Without Spending Any Money Written for criminal lawyers, but can be used in any field. by Philip L. Franckel, Esq., President 1-800-HURT-911, Inc.
1-800 Vanity Telephone Numbers, What Are They Worth? by Philip L. Franckel, Esq., President 1-800-HURT-911, Inc.
Ten Myths that Impede Marketing Success We're in the law business? No. Maybe in other times, but not now. In today's competitive climate, we're in the marketing business, and practicing law is what we do to serve our markets. Bruce Marcus, Marcus Letter.
Marketing Mistakes Lawyers Make Lawyers who rely on traditional marketing methods are fast discovering that many "time-proven methods" no longer work. Lawyers could dramatically improve their marketing results by avoiding the following mistakes and heeding this up-dated advice. Trey Ryder, Lawyer Marketing Advisor Web Site.
14 Do's & Don'ts of Promoting a Small Law Firm - from LexisOne
10 Common Faults of Baaad Law Firm Advertisements Jaffe Associates / Making It Happen
Keys To Success In A Small Law Practice Altman Weil, Inc. The Leader in Legal Consulting
How to Find an Advertising Agency or Public Relations Firm
How to Find an Ad Agency That Gets Results - AllBusiness.com
Hiring An Advertising or PR Agency - Best & Worst Practices prinfluences.com
Hiring A PR Agency prinfluences.com
Yellow Page Advertising
Yellow Page Advertising For Lawyers, Cost Effective? by Philip L. Franckel, Esq., President 1-800-HURT-911, Inc.
Lawyer's Guide to Effective Yellow Pages Advertising, Second Edition (Paperback) by Kerry Randall and Andru J. Johnson
Effective Yellow Pages Advertising for Lawyers by Kerry Randall
Writing Your Ad Copy If you're an accountant or a lawyer or a consultant with a marketing program, you don't have to know how to write an ad, but you should know some things about how to judge one written for you. Bruce Marcus, The Marcus Letter
Web Sites & The Internet
Should Your Law Firm Have A Web Site? by Philip L.
Franckel, Esq., President 1-800-HURT-911, Inc.
How to Pick A Domain Name For Your Law Firm Web Site by Philip L.
Franckel, Esq., President 1-800-HURT-911, Inc.
Getting the Most from Web Banner Ads by Stacy Stern, Esq., President of FindLaw,
Inc. (Findlaw.com)
Lawyer Advertising Ethics & Image
Basic Ethics For Lawyer Advertising by Philip L. Franckel, Esq., President 1-800-HURT-911, Inc.
Should Lawyers Be Allowed To Advertise? by Philip L. Franckel, Esq., President 1-800-HURT-911, Inc.
Don't Blame Marketing For Lawyers Tarnished Image Jaffe Associates / Making It Happen
Attorney Advertising on the Internet This page developed by Robert F. Bodi for a Cyberlaw class at The University of Akron - School of Law.
NYS Bar Journal - Capra Report: or see the report Capra Report P.12 Lawyer Advertising: "...most injured victims, who are entitled to recovery, do not pursue a legal remedy. It is highly probable that many of these victims do not pursue a remedy because they do not know how--they do not know a lawyer, and they feel that trying to find and use legal services would be extremely difficult and expensive. This is where advertising comes in. "
Ethics Rules for Lawyer Advertising - ABA website links to ethics rules governing lawyer advertising and marketing for 42 states.
Internet Ethic Questions - information on Internet-related ethics issues with links to state ethics opinions.
For information on using 1-800-HURT-911 in lawyer advertising, call Phil Franckel, on my personal number, toll free: 1-877-367-6966 including Sat & Sun 8:30am-Midnight (Eastern Time) or email: HURT911® CALL NOW! Most territories are exclusive to only one law firm per TV broadcast area, on a first-come-first-serve basis! Advertising agencies welcome. We contract directly with your agency, so you retain clients. Ask about our commission structure and contract benefits.