1-800-HURT-911 Newsletter

With lawyers experiencing an average cost per call from TV advertising at $100 per call and an average 10% sign-up rate, if you simply hang up on the other 90% of your calls, you're wasting your time and TV advertising dollars.  If it costs you $10,000 to receive 100 phone calls from lawyer advertising you should sign up 10 personal injury clients worth average legal fees of $8,000 per case for a total of $80,000.  You'll probably be happy and completely forget about the fact that the other 90% of your calls cost you $9,000 and is worth far more than that as a database for potential future clients and referrals.

You should obtain and record in a database, the name, address and telephone number of every caller who you politely turn down.  These callers have been exposed to your personal injury advertising and branding with 1-800-HURT-911.  Your advertising and 1-800-HURT-911 have made a significant impression on them, enough of an impression that they called you rather than another lawyer.  They have expressed an interest in contacting you and have taken the appropriate action.  These callers are precisely the people that are important to you.  The only thing you need is for the caller to have a viable case.  Although they do not have a case now, they may have one in the future or they may refer a family member or friend.  Don't let them forget about you and call another lawyer.

Every three months, you should send a 1-800-HURT-911 newsletter with your law firm name to every caller your law firm declines.  Additionally, you should send 1-800-HURT-911 newsletters to all of your present and past clients.  If you have a $10,000 per month TV advertising budget and decline 90 callers per month, you will amass a database of 1,080 names and addresses in just one year.  If only 1% of these people become personal injury clients or refer a client, your return should be $86,400 in legal fees.  The average response to mail order is 1-2%, but that is with people who have not previously seen advertising and who may not be in the correct demographics.  The people in your database have already been seeing your lawyer advertising and are in the demographics you want to reach because they have previously called you.  Your results will likely be higher than traditional mail order.  If your results are 2%, your return should be $172,800 in legal fees.

You already spent a significant amount of money on lawyer advertising to get these people to call you.  You already spent the time to take the call.  Don't waste the money and time you already spent.  Make sure these callers remember to call you when they need you by sending 1-800-HURT-911 newsletters.  1-800-HURT-911 newsletters are provided by ClientsQuarterly.com.

If you are not already advertising with 1-800-HURT-911, call Phil Franckel today at 1-800-822-7304

or for more information on advertising with 1-800-HURT-911 visit HURT911Advertising.com.

Exclusive territory for your entire TV market guarantees you success!

RESERVE YOUR TERRITORY TODAY!

ACT FAST!  CALL NOW! Territories are exclusive to only one law firm per TV broadcast market on a first-come-first-serve basis!  Available in the U.S. and Canada, 28 of the 210 U.S. territories are already taken.  How do you know if your exclusive territory (DMA) is available?  Since we get calls from the web site, calls to 1-800-HURT-911 from available TV markets are routed to a law firm, so to find out if your market is available, please call Phil Franckel directly at 1-800-822-7304.

For information on 1-800-HURT-911, the country's Leading Lawyer Advertising Program^sm and for a copy of our TV commercials, call Phil Franckel, Esq. day/night, Sat & Sun 8:30am - Midnight (Eastern Time) on my personal number 1-800-822-7304 or email: HURT911®.  Advertising agencies welcome - ask about our commission structure and No Risk Agency Contract which locks in clients.  

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