1-800-HURT-911®

Lawyer Advertising Made Easysm

 

 

The law firm franchise Jacoby & Meyers successfully branded their name.

But can anyone remember their phone number?

 

People will remember how to call your law firm

with a 1-800 vanity phone number

  on TV, Radio and Billboards

With 1-800-HURT-911

people HURT in an accident will remember how to call you!

 

Free use of our TV Lawyer Advertising

Lawyer TV advertising

 

lawyer advertising billboard

14'x48' Full Size Billboard for Outdoor Advertising

 

 

 

 

WHAT IS A TOLL FREE MNEMONIC VANITY PHONE NUMBER?

Toll free numbers began with the area code 800.  Recently these numbers ran out and other toll-free area codes were added such as 888, 877 and 866.  Since the 800 area code has been in use for many more years than the new ones, people instinctively dial 800 when they see an advertisement with a telephone number that has one of the newer toll-free area codes.  For this reason, it is vitally important to use a 1-800 number in advertising rather than any other area code.

A vanity or mnemonic phone number is similar to a vanity license plate.  It is a telephone number that is easy to remember because it spells something  Telephone numbers have an area code and 7 digits which can be used to spell something.  Some vanity numbers have more than 7 letters which works from a landline phone, but makes it more difficult for customers to dial since there are more letters to convert to numbers and the customer never realizes that the number has more letters than needed.  An example is 1-800-MATRESS ("leave off the last S for savings" is their slogan).  This slogan was designed so that the customer would only dial 7 letters instead of 8.  With vanity phone numbers, it is important to use numbers that do not have more than seven letters or combination of letters and numbers.  This is because, while you can dial more than seven numbers from a landline telephone, 90% of all cell phone calls cannot be connected if the caller dials an extra digit.  Another example of too many letters is 1-800-ATTORNEY.  Your vanity number should have no more than seven letters.  Even better, is a number that has a combination of letters and numbers where the combination is easy to remember.  The reason, is that people have difficulty dialing when they have to convert letters to numbers on the telephone keypad.  The more letters, the easier a customer can become frustrated and give up trying to dial or make a mistake in dialing.  An example of a toll-free vanity telephone number with a combination of 4 letters and 3 numbers, which is very easy to remember is 1-800-HURT-911.

 

VALUE OF USING A NUMERIC 1-800 TOLL FREE NUMBER:

 

VALUE OF TOLL FREE VANITY NUMBERS vs. TOLL FREE NUMERIC NUMBERS:

Which would you remember after a 10 or 30 second TV ad?  1-800-487-8911 or 1-800-HURT-911

  accident lawyer advertising

 

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