1-800-HURT-911®
Lawyer Advertising Made Easysm
The law firm franchise Jacoby & Meyers successfully branded their name.
But can anyone remember their phone number?
People will remember how to call your law firm
with a 1-800 vanity phone number
on TV, Radio and Billboards
With 1-800-HURT-911
people HURT in an accident will remember how to call you!
Free use of our TV Lawyer Advertising
14'x48' Full Size Billboard for Outdoor Advertising
Value of a Toll Free Vanity Number vs. Toll Free Numeric Number
Please see
our main
lawyer advertising Page:
For info call Phil Franckel, on
my personal number, toll
free: 1-877-367-6966 You can reach me 8:30am-11:30pm Eastern Time including Sat
& Sun or email:
Get MORE than your share of accident cases with 1-800-HURT-911®
WHAT IS A TOLL FREE MNEMONIC VANITY PHONE NUMBER?
Toll free numbers began with the area code 800. Recently these numbers ran out and other toll-free area codes were added such as 888, 877 and 866. Since the 800 area code has been in use for many more years than the new ones, people instinctively dial 800 when they see an advertisement with a telephone number that has one of the newer toll-free area codes. For this reason, it is vitally important to use a 1-800 number in advertising rather than any other area code.
A vanity or mnemonic phone number is similar to a vanity license plate. It is a telephone number that is easy to remember because it spells something Telephone numbers have an area code and 7 digits which can be used to spell something. Some vanity numbers have more than 7 letters which works from a landline phone, but makes it more difficult for customers to dial since there are more letters to convert to numbers and the customer never realizes that the number has more letters than needed. An example is 1-800-MATRESS ("leave off the last S for savings" is their slogan). This slogan was designed so that the customer would only dial 7 letters instead of 8. With vanity phone numbers, it is important to use numbers that do not have more than seven letters or combination of letters and numbers. This is because, while you can dial more than seven numbers from a landline telephone, 90% of all cell phone calls cannot be connected if the caller dials an extra digit. Another example of too many letters is 1-800-ATTORNEY. Your vanity number should have no more than seven letters. Even better, is a number that has a combination of letters and numbers where the combination is easy to remember. The reason, is that people have difficulty dialing when they have to convert letters to numbers on the telephone keypad. The more letters, the easier a customer can become frustrated and give up trying to dial or make a mistake in dialing. An example of a toll-free vanity telephone number with a combination of 4 letters and 3 numbers, which is very easy to remember is 1-800-HURT-911.
VALUE OF USING A NUMERIC 1-800 TOLL FREE NUMBER:
1-800 toll free number ads received six times the number of calls than ones using regular numbers according to a study by Bellcore.
More than 50 percent of the long-distance calls in the U.S. are toll free calls.
Frost & Sullivan (Frost.com) estimates that 90% of Americans use toll-free numbers.
40% of households own computers; 25% have Internet access; 94% have telephones.
VALUE OF TOLL FREE VANITY NUMBERS vs. TOLL FREE NUMERIC NUMBERS:
Which would you remember after a 10 or 30 second TV ad? 1-800-487-8911 or 1-800-HURT-911
By using a 1-800 vanity phone number, you can increase your advertising effectiveness by 300% and boost your overall business sales by as much as 200%.
According to a study, published 06-25-02 by Response Marketing Group, after listening to a radio spot only one time, 58% of listeners could remember an 800 vanity toll free number (a number like 1-800-HURT-911 which spells something), while only 8% could remember an 800 toll free numeric number which did not spell anything. Additionally, while 58% of listeners could remember a vanity number using the 800 exchange, only 41% of listeners could remember numbers from the newer toll free exchanges - 888, 877, and 866. Just as important, 95% of listeners knew that 800 numbers are toll free, however, only 33% of listeners knew that 877 is toll-free and only 18% knew that 866 is toll-free.
According to Response Marketing Group, the results of a study, focusing on the use of toll-free numbers in actual radio advertising, showed that an advertisement using a toll-free vanity number (a number that translates into words for easy recall) yields 14 times more phone calls than an advertisement using a toll-free numeric number. Two 60 second identical advertisements, one with an 800 vanity number and one with an 800 numeric number, were each run a total of 33 times and were equally rotated throughout all dayparts on the same radio station in New Jersey. The ad with the 800 vanity number received 92.7% of all the calls, while the ad with an 800 numeric number received only 7.3% of the calls.
According to Response Marketing Group, 800 numbers are substantially more effective than 888, 877 and other prefixes.
Prodigy Internet produced a 25% greater response with longer recall (over a 24 hour period), and significantly increased customer retention, when testing its 1-800-PRODIGY vanity toll free telephone number against a 1-800 numeric toll free telephone number in a television campaign. Operations managers reported that 1-800-PRODIGY also transformed sales into customers by providing an ease of use and access of service that substantially exceeded the initial response. 1-800-JEEP-EAGLE, initiated during a Super Bowl and resulted in increased response and an elevated caliber of respondent, both more inclined, and more financially qualified, to buy - plus a 50% conversion rate: within 12 months of the initial call to 1-800-JEEP-EAGLE. 50% of callers bought a vehicle from Jeep Eagle. That's an amazingly high conversion rate on a very high-priced item. Bally's Health and Fitness' call center manager raved that their 1-800-WORK-OUT and 1-800-FITNESS callers "were raising their hands, asking to buy." Obviously, the value of consumers actively making the call to 1-800-PRODIGY, 1-800-WORK-OUT, and 1-800-JEEP-EAGLE, far exceeds the more tentative consumer behavior experienced when provided weaker response and access methods. So, 1-800 number brand names and calls to action, trigger an elevated response and a pronounced buying behavior. They attract more callers, who are more qualified in both desire and ability to buy. Copyright © ICB Inc., All Rights Reserved (ICB Toll Free News). Researchers have found that a properly managed toll-free number offers four principal benefits to a company: it confirms customer service orientation; reduces customer service costs; increases customer information; and overcomes area code confusion. Additionally, a 1-800 vanity number increases customer perception of strength and credibility. All of these factors relate to building strong, long-term relationships with customers while keeping costs low. The 800 number will continue to dominate, as consumers have been familiar with it for 30 years.
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