1-800-HURT-911® |
®
Powerful, Appealing, Dignified
Lawyer Advertising Made Easy! sm
1-800-HURT-911 TV commercials have been tested, proven successful and are in use in several markets, including New York where I use them myself! I send the calls to my partners who work on the cases.
How many calls can
you get from advertising with 1-800-HURT-911?
How many cases can you get from advertising with 1-800-HURT-911?
Typical Results:
In Sacramento, (Jan 2007) a
lawyer with a TV advertising budget of $9,900 per month signed 2 cases
within the first two days. After 27 days at the end of the first month, results
were as follows:
- 154 unique calls @ $70.12 per call including advertising and the 1-800-HURT-911 license fee.
- 54 call backs bringing the total calls to 208.
- 12 cases signed @ $900 per case including advertising and license fee (after deducting 40% for taxes, that's only $540 per case!
Login page showing 154 unique callers for the first 27 days of advertising
Of course, just one big case can pay for years of advertising. Pasquale Calcagno, Esq. said, "1-800-HURT-911 has paid for itself hundreds of times! I just settled a case for $1.4 million and I'm still settling cases from four years ago." Additionally, I have been advertising 1-800-HURT-911 in a magazine for two years, without success, but I never gave up. After two years, I finally signed my first case from the magazine. A high six figure injury with good liability and a $1 million policy, it will pay for many more years of advertising. Why did I continue advertising without results? I knew it would eventually pay off. Additionally, the magazine reaches a targeted demographic population and I want as much branding to that demographic as I can get.
Large Advertising Budgets: In Dallas, with a very large advertising budget of approximately $100,000 per month, Attorney David Pickett received 1,944 calls and 2,036 calls in his first two months from TV, radio and billboards. Advertising only on TV in New York with an advertising budget averaging $54,000 per month resulted in 1,000 calls/month even with over 80 competing lawyers advertising on television in New York.
Small Advertising Budgets: Even lawyers advertising with very small budgets are successfully competing against lawyers spending millions! Thomas R. Malia, Esq.'s caseload declined to less than 20 cases due to heavy advertising by three other law firms. He tried advertising on TV before finding 1-800-HURT-911 but didn't receive even one phone call! This is what he said after advertising with 1-800-HURT-911, "I have picked up about 20 cases in the past two months... My budget for the whole month was only $1,400." "This past year has been successful using 1-800-HURT-911 as I have been able to replenish the stock of cases in my file cabinets. When I started the program I was down to less than 20 cases now the case load hovers around 100 with at least 50-60 attributable to HURT-911 and the balance to referrals (it was a good year for referrals). I believe that the HURT-911 advertising was a significant factor in the dramatic increase in referrals, up over 500%. Old clients, friends, etc. became more aware of what I do indirectly through the HURT-911 advertising."
Rachel Hanna, Esq. said "I spoke with another lawyer who is advertising here and I am signing twice as many cases as he is, so I'm very happy with how 1-800-HURT-911 is working."
Yellow Page Books: 1-800-HURT-911 has proven to bring in more calls from one yellow page ad than from ads in two yellow page books without 1-800-HURT-911. John Gibson wrote, "We had a firm meeting last week where we discussed TV advertising. We plan on beginning TV advertising in the coming months. However, right now we are just so snowed under with work (some of it the result of our yellow page ad with 1-800-HURT-911) that we don't have time to get the TV advertising together. There are two phone books in town. We dropped our ad in one and went with the back cover on the other [advertising 1-800-HURT-911] and we have had a noticeable increase in the number of calls."
How Much More Money
Can a Lawyer Earn
Advertising with a Great 1-800 Vanity Phone Number?
Example 1: These are actual results from a lawyer advertising with 1-800-HURT-911 in a TV market where lawyers spend more money per capita on advertising than almost anywhere else in the country. Prior to advertising with 1-800-HURT-911, he did not receive any calls in several months of TV advertising with a numeric phone number. In his first month of TV advertising with 1-800-HURT-911, he received 75 calls of which 19 calls were from people who preferred to call back using 1-800-HURT-911 and 56 calls were from new callers! After one year of advertising, referrals were up over 500% which he attributes to 1-800-HURT-911!
Actual $ spent and calls received 1st month. Estimated number of cases, legal fees and referrals. Estimated legal fees are based upon $25,000 average case value.
| Monthly Budget | Calls | $/Call | Cases | Legal Fees (per month) |
Future Referrals (per month) |
Vanity Number Cost | Net Monthly Fees | |
| Without vanity # |
$4,200 | 0 | $ | 0 | $0 | $0 | $0 | $0 |
| With 1-800- HURT-911 |
$4,200 | 56 | $75 | 5.6 | $46,666 | $2,333 | $808 | $43,991 |
Actual $ spent and cases signed after one year of advertising. The number of cases after one year equaled the amount estimated, however, the additional cases signed were due to referrals which were up over 500% and were attributed by the lawyer to 1-800-HURT-911.
| Total Spent | Avg Monthly Budget | Cases Signed | Cost/Case | Total Est Legal Fees |
Future Referrals (1 year) |
Net Fees | |
| Without vanity # |
$12,600 (3 months) | $4,200 | 0 | $ | $0 | $0 | $0 |
| With 1-800- HURT-911 |
$25,008* (12 months) | $5,983 | 110 | $833 | $916,666 | $137,499** | $1,054,165 |
*includes
cost of advertising and license fee for 1-800-HURT-911
**referrals
are estimated at 15%, even though actual referrals were up over 500%
Example 2: If a law firm has a TV advertising budget of $15,000 per month in a medium-size market and is advertising without a 1-800 vanity phone number the law firm should receive 50 calls per month at a cost per call of $300 per month. The law firm should be signing up 5 cases per month at an average settlement value of $25,000 per case or $125,000 per month. If the legal fee in your state is one third, total legal fees realized is $41,666 per month. Add 15% for the number of future referrals from the clients realized from TV advertising and future referrals will bring in another $6,249 per month.
With 1-800-HURT-911, lawyers are experiencing an average cost per call from TV advertising of $35 to $100 per call including advertising and the 1-800-HURT-911 license fee. A $15,000 monthly advertising budget in a medium-size TV market, should yield 214.28 calls per month at $70 per call. Signing up 8% of the calls, a lawyer should sign realize legal fees of $142,857 per month. Add 15% for the number of future referrals from the clients realized from TV advertising and future referrals will bring in another $21,428 per month.
The cost of an exclusive 1-800-HURT-911 license for Grand Rapids-Kalamazoo Michigan is only $1,490 per month including use of TV commercials and call-center software designed to capture more cases from after-hours calls. Grand Rapids-Kalamazoo includes 14 counties and is the 38th largest TV market out of 210 U.S. TV markets.
Estimated calls, cases and fees assuming a $15,000/month advertising budget in a medium-size TV market
| Monthly Budget | Calls | $/Call | Cases | Legal Fees (per month) |
Future Referrals (per month) |
Vanity Number Cost | Net Monthly Fees | |
| Without vanity # | $15,000 | 50 | $300 | 5 | $41,666 | $2,083 | $0 | $28,749 |
| With 1-800-HURT-911 |
$15,000 | 214.3 | $70 | 17.1 | $142,857 | $21,428 | $1,490 | $162,795 |
Advertising with 1-800-HURT-911 can result in a 466% increase in net legal fees and an increase of 10,826% over the cost of a 1-800-HURT-911 license fee! You simply can't afford to wait!
RESERVE YOUR TERRITORY TODAY!
Exclusive territory for your entire TV market guarantees you success!
ACT FAST! CALL NOW! Territories are exclusive to only one law firm per TV broadcast market on a first-come-first-serve basis! Available in the U.S. and Canada, 28 of the 210 U.S. territories are already taken. How do you know if your exclusive territory (DMA) is available? Since we get calls from the web site, calls to 1-800-HURT-911 from available TV markets are routed to a law firm, so to find out if your market is available, please call Phil Franckel day/night, Sat & Sun 8:30am - Midnight (Eastern Time) on my personal number 1-800-822-7304.
